TY - JOUR AU - Heckman, George A. AU - Molnar, Frank J. AU - Lee, Linda PY - 2013/09/27 Y2 - 2024/03/28 TI - Geriatric Medicine Leadership of Health Care Transformation: To Be or Not To Be? JF - Canadian Geriatrics Journal JA - Can Geriatr J VL - 16 IS - 4 SE - Commentaries DO - 10.5770/cgj.16.89 UR - https://cgjonline.ca/index.php/cgj/article/view/89 SP - 192-195 AB - Geriatric Medicine is well-suited to inform and lead healthcare system redesign to address the needs of seniors with complex conditions. We posit that geriatricians must urgently consider how to “brand” Geriatric Medicine in a manner that garners active support from those outside the specialty, including how to adapt practice patterns to better meet the needs of patients and of the health-care system. ER -